Go bold or go home: Sponsoring now and in the future
Mark will, together with his collegue Koos Onderwater, show they made KPN a global best case example in sponsoring. Sports, culture, social responsibility – they do it all, and they do it well. Additionally, they will also make some remarks on what is the future of sponsorship in the digital era.
Om Mark Versteegen
Mark Versteegen is named European Sponsor of the Year 2014 at the ESA AWARDS in London, Sponsor of the Year in 2014 and 2011 (SponsorRing Foundation) and recently named most Influential Sponsorship professional in the Netherlands for 2015. He is currently the Director Sponsorship at Dutch market leader Telco KPN. His objective is to turn traditional sponsorship and hospitality programs into long term strategically and fully integrated activation programs.